POSITION SUMMARY
The Social Media Marketing Specialist works directly with internal teams, as well as external agencies, partners, artists, influencers, creative and production partners, and other key resources. The Social Media Marketing Specialist plans strategic organic and paid organic social channel content objectives related to sales and business performance goals, socialize those plans and related content calendars, produce and aggregate multimedia content and messaging, ensuring accurate and timely distribution across internal and external channels including Taylor’s and dealers’ digital audiences, and provide consistent performance reporting to highlight success stories and identify new opportunities.
Social Media Marketing Specialist Salary Range:
$68,640.00 - $82,368.00 |
ESSENTIAL DUTIES & RESPONSIBILITIES
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Essential Functions Statement(s)
COMPETENCIES:
POSITION QUALIFICATIONS
Education & Experience: Minimum of 3 years’ experience in developing social and content experiences for integrated, digitally-native, CPG, or lifestyle brands required. Bachelor’s degree in a related field is a plus.
Other Requirements: Passion and experience playing acoustic and electric guitar is required. Knowledge and understanding of the Taylor Guitars brand, the guitar industry, and music culture is highly preferred. B2C and B2B experience is preferred. Ability to travel domestically as necessary is required.
Computer Skills:
Other Requirements:
PHYSICAL REQUIREMENTS
Physical Demands |
| Lift/Carry |
|
Stand | F (Frequently) | 10 lbs. or less | O (Occasionally) |
Walk | C (Constantly) | 11 - 20 lbs. | O (Occasionally) |
Sit | C (Constantly) | 21 - 50 lbs. | O (Occasionally) |
Handling/Fingering | C (Constantly) | 51 - 100 lbs. | N (Not Applicable) |
Reach Outward | F (Frequently) | Over 100 lbs. | N (Not Applicable) |
Reach Above Shoulder | N (Not Applicable) | Push/Pull |
|
Climb | N (Not Applicable) | 12 lbs. or less | O (Occasionally) |
Crawl | N (Not Applicable) | 13-25 lbs. | N (Not Applicable) |
Squat or Kneel | N (Not Applicable) | 26-40 lbs. | N (Not Applicable) |
Bend | O (Occasionally) | 41 – 100 lbs | N (Not Applicable) |
N (Not Applicable): Activity is not applicable to this occupation.
O (Occasionally): Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs./day)
F (Frequently): Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day)
C (Constantly): Occupation requires this activity more than 66% of the time (5.5+ hrs./day)
Other Physical Requirements
Vision (Near)
WORK ENVIRONMENT
Working conditions are normal for an office environment. The noise level in the work environment is usually quiet to moderate.
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